Distribuzione / Uscite / Esercenti - Europa
Rapporto industria: Distribuzione, esercenti e streaming
Collaborate to Innovate annuncia i 13 nuovi progetti selezionati per la sua seconda edizione
Promosso da Europa Cinemas con il supporto di Europa Creativa nel 2021, il programma faro sostiene progetti innovativi e collaborativi eccezionali nel campo dell'esercizio
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The flagship scheme, which was launched last year, aims to reward outstanding innovative and collaborative exhibition projects implemented by Europa Cinemas Network members in the same country or at a European level. In detail, the projects should have “a real impact on the film sector”, “promote the circulation and visibility of European films”, “develop their audiences, in particular young people”, and “increase the skills and competitiveness of cinemas”. One of the initiative’s main priorities is also to encourage exhibitors to integrate inclusion and environmental sustainability into their approach. On this occasion, Europa Cinemas has backed the selected projects with a total of almost €1 million. Each project may receive a grant of up to €100,000.
“Coming from 16 European countries, these 13 projects represent the full diversity of the network, with a growing number of international projects (five in 2022, two in 2021), and cover a wide range of topics: film literacy and young audience development, European film circulation, technological innovation, digital marketing, an enhanced cinema-going experience, as well as green practices and the inclusion of disadvantaged audiences,” states Europa Cinemas’ website.
“One of the core objectives of this programme is to support projects that have the potential to inspire other exhibitors in the network and beyond. The first edition of Collaborate to Innovate is about to end, and we will soon start to share the results across Europa Cinemas’ extensive network. The first step in that direction [was] taken at the Europa Cinemas Audience Development & Innovation Lab held in Bologna [from 25-29 June 2022] in partnership with the Cineteca di Bologna. One of the sessions exclusively [showcased] Collaborate to Innovate projects supported in 2021, which [shared] their experiences, also with the aim of encouraging lab practitioners to develop their own innovative initiatives. With 28 projects submitted for the second round of funding in 2022, Collaborate to Innovate is already becoming a research-and-development resource not only for the network and European film theatres, but for the entire film industry,” said Claude-Eric Poiroux, Europa Cinemas’ general manager.
“The European Commission once again welcomes and supports the Collaborate to Innovate project of Europa Cinemas. After the shock of the pandemic crisis, it has become evident that innovation and cooperation are more important than ever for revitalising and renewing the cinema-going experience, to ensure as wide an audience as possible for European audiovisual works,” added Lucia Recalde, head of unit at Creative Europe.
Finally, Nico Simon, Europa Cinemas’ president, commented: “We are delighted to be working again so closely with Creative Europe to come up with further fresh ideas, and thereby ensure that the cinema-going experience across Europe remains key for promoting the cultural diversity of European film, and to encourage European exhibitors to use their imagination and energy to attract audiences, young and old, to their cinemas. We must not stand still.”
Here is the full list of selected projects:
Project coordinator: Stadtkino (Vienna)
Back to the Local Cinema (Croatia)
Project coordinator: Centar za kulturu Čakovec (Čakovec)
Manger Mieux au Cinéma (France)
Project coordinator: Astrée (Chambéry)
Transmit Cinema (France)
Project coordinator: Cinémas Studio (Tours)
Cinema on Wheels (Greece)
Project coordinator: Mikrokosmos (Athens)
Grindhouse – The New European Genre Cinema Is Coming (Italy/Slovenia)
Project coordinator: Visionario (Udine)
Move the Movie (Italy)
Project coordinator: Cinema Elios (Carmagnola)
Rising Cinema: A New Generation of European Film Ambassadors (Lithuania/Portugal)
Project coordinator: Kaunas Cinema Centre Romuva (Kaunas)
Cinema VRiations (Netherlands)
Project coordinator: Schuur (Haarlem)
Europe Forward Cinema Collaboration (Netherlands/Czech Republic/Serbia/Romania)
Project coordinator: De Balie (Amsterdam)
Cinema Open to Youngsters (Poland)
Project coordinator: Gdynia Film Centre (Gdynia)
ZEF - Film Highway to Europe | More Collaboration, More Innovation (Poland/Germany)
Project coordinator: Kino Amok (Gliwice)
Connecting the Heritage Cinemas of Europe! (Romania/Slovenia/Italy/Latvia)
Project coordinator: Cinema ARTA (Cluj-Napoca)
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