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EMERGING PRODUCERS 2020

Tekla Machavariani • Productrice, Nushi Film

"Le plus important pour un producteur, c'est de ne pas perdre sa capacité à ressentir de l'empathie"

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- Entretien avec Tekla Machavariani, productrice au sein de la société géorgienne Nushi Film, sélectionnée pour le programme Emerging Producers 2020

Tekla Machavariani • Productrice, Nushi Film

Cet article est disponible en anglais.

Interview with Tekla Machavariani, producer for Georgian company Nushi Film and selected for the 2020 Emerging Producers programme.

Why do you produce documentaries? Do you understand documentary film as an instrument of social and political change?
Tekla Machavariani:
I strongly believe that good documentary films are a valuable contribution to a better understanding of our world. We all have our own ways of expressing the issues we want to address and make a change, for us filmmakers films are our instruments to talk about the challenges we are facing.

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Cineuropa Survey 2020

What qualities should a documentary producer have these days?
The most important is not to lose the sense of empathy and to remain true to what you want to say through the documentary. Also, producers should be very flexible when making documentaries, because you usually never know what comes next in your story.

What do you think is the future of distribution of documentary films?
As for everything in this industry, the future of documentary film distribution is in VOD platforms. But I want to believe that people will still go to cinemas and watch films on the big screen.

What projects do you have under way (including in the area of fiction film and other projects)?
Right now, our company Nushi Film is developing two feature films by young Georgian directors. We are in the stage of pre-production of a short fiction film and working with foreign documentary filmmakers doing projects in Georgia.

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Emerging Producers is a promotional and educational project, which brings together talented European documentary film producers. The programme is organised and curated by the Ji.hlava International Documentary Film Festival.

Deadline for applications to the Emerging Producers 2021 edition is 15 March, 2020.

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