Wallimage Creative: un millón de euros para los nuevos medios... y lo que vendrá
por Ernesto Leotta
- CANNES NEXT (en inglés): Domenico La Porta, de Wallimage Creative, presentó el fondo belga y algunos de los creadores que se han beneficiado de sus apoyos para proyectos
Este artículo está disponible en inglés.
In the final stretch of the NEXT week, Belgium came back to the fore – and more specifically, the Wallonia region, represented by its transmedia-orientated fund Wallimage.
Wallimage head of Transmedia (and Cineuropa’s editor-in-chief) Domenico La Porta held an afternoon panel aimed at showcasing some of the most successful works backed by the company, as well as providing a quick guide on how to get cross-platform projects funded by Walloons.
Created in 2001, the fund initially consisted of two branches: Wallimage Co-production, co-producing films by directors who spent money in Wallonia, and Wallimage Entreprises, specially dedicated to supporting companies. 2011 saw the establishment of the first-ever cross-media scheme (together with France's Pictanovo), which then generated today’s Wallimage Creative, which boasts a budget of €1 million every year to be spent on interactive projects. This branch is split into a permanent, project-based fund called Creative Kiosk (€350,000 available per year) and a Matching Fund run together with the CMF (Canada Media Fund), with a total annual budget of CAD $600,000, aimed at promoting co-productions between Wallonia and Canada.
Last but not least, Wallimage Crossmedia has been the main financier of multi-platform projects since 2011. With two annual sessions allocating €50,000 each, this section has so far supported more than 40 cross-media films since 2011, including Ernest and Célestine [+lee también:
crítica
tráiler
entrevista: Benjamin Renner, Vincent P…
ficha de la película] by Stéphane Aubier, Vincent Patar and Benjamin Renner, and Mood Indigo [+lee también:
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making of
entrevista: Michel Gondry
ficha de la película] by Michel Gondry.
"Have you thought about your audience?" asked La Porta. "You might want to, if you wish to compete for our €100,000 Wallimage Creative Award. Tracking a potential audience is key in order to measure a project's potential, and that's what we want to reward with this prize. Too many good, inventive projects are launched without being audience-orientated, and it's time to change that."
A presentation of the main Wallimage-powered projects followed La Porta's keynote speech. Guests included Alain Gallez of 3D Stereo Media, an international 3D summit for technology, arts and business held in Liège, Belgium, every December; Kamal Messaoudi of Sunday Pistols, a “geeky” production and post-production company focused on gamification; Gilles Bazelaire of Dogstudio, specialised in community management on social media and in building immersive websites; Julien Lemaire-Piotrowski of Clap!, a renowned company focusing on augmented reality and VR; and Nicolas Monnoyer of 3D advertisement company Big Bad Wolf.
(Traducción del inglés)
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