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EXHIBITORS Austria

Austria goes digital

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For the release of Harry Potter, on the 15th of November, Constantin is preparing a magic trick of its own. Indeed, this film will mark the arrival of digital technology in the Austrian theatres, since Constantin has decided to equip its multiplexes (Cineplexx).

Although this operation is still limited to big cities, namely Vienna, Wienerberg, Graz, Linz, Salzburg and Innsbruck, it is great progress, because not only is this format easier to handle and of a better quality in terms of precision and colours (even on a very big screen), but it does not wear out. Furthermore, it solves the problems related with making prints (theft, high cost) and therefore circulates more easily.

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(Translated from French)

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