05/07/2021 - The agency for the promotion of French film abroad has merged with TV France International and will also help French audiovisual productions to travel the world

UniFrance president Serge Toubiana

Having served as the president of UniFrance since 2017 (see the news), Serge Toubiana has been re-elected for two more years as part of a transition that will mark the start of a revamp for the agency in charge of promoting French cinema abroad, which has merged with TV France International (which has been promoting French audiovisual productions all around the world). Hervé Michel, who had been at the helm of TVFI, will fulfil the role of vice-president of UniFrance for two years, while Daniela Elstner will remain as its managing director.

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With the 74^th Cannes Film Festival set to kick off imminently, UniFrance is currently buzzing with activity. From 6-17 July, 12 French features and 12 French shorts will be available to watch, for free and all around the world, via MyFrenchFilmFestival.com, and all of them will be subtitled in over ten languages. The shorts will also be aired on other sites, such as UniFrance’s YouTube channel. Featuring on the menu are a range of films that were first unveiled on the Croisette in previous years, such as Ava [+see also:
film review
trailer
interview: Léa Mysius
film profile] by Lea Mysius, the animated flick The Swallows of Kabul [+see also:
film review
trailer
interview: Zabou Breitman, Eléa Gobbe-…
film profile] by Zabou Breitman and Éléa Gobbé-Mévellec, Hippocrates [+see also:
film review
trailer
interview: Thomas Lilti
film profile] by Thomas Lilti, Augustine [+see also:
film review
trailer
film profile] by Alice Winocour, The Rendez-Vous of Déjà-Vu [+see also:
film review
trailer
film profile] by Antonin Peretjatko, and even Rebecca Zlotowski’s Belle Épine [+see also:
film review
trailer
film profile].

As for the movie theatres, on 14 July, UniFrance will be unfurling its International French Cinema Fest in more than 30 countries. The event is intended to celebrate French cinema over the course of 24 hours and will spotlight the latest French productions whose releases have been thwarted by the health crisis. In partnership with international distributors and exhibitors, a number of exceptional preview screenings will thus take place in Germany, Spain, Argentina, Brazil, South Korea, the USA, Belgium, Sweden, Finland, Portugal, the United Kingdom, Greece, the Baltic states, Turkey, Israel, Mexico and New Zealand, among other countries.

(Translated from French)