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INDUSTRY / MARKET Europe / USA

Netflix now the second-largest European TV group after Comcast

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- According to the 2020 figures published by Ampere Analysis, the Los Gatos-based streaming giant has overtaken Germany’s pubcaster ARD in terms of revenue

Netflix now the second-largest European TV group after Comcast

It’s official: according to the figures published by research firm Ampere Analysis, Netflix is now the second-largest European television group by revenue. Therefore, the Los Gatos-based streaming giant is second only to Comcast in terms of 2020 revenue.

In detail, the market share of Comcast accounts for 12%, and Netflix’s is 6.1%, followed by ARD (5.7%), the BBC (4.2%), Canal+ Group (3.2%), France Télévisions (2.8%), Vodafone (2.7%), RTL Group (2.6%), Liberty Global (2.4%), Deutsche Telekom (2.4%), Mediaset (2.3%), RAI (2.1%) and Amazon Prime Video (2%).

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In his analysis, Ampere rep Tony Maroulis highlighted: “Since launching in 2012, Netflix has grown rapidly in Europe. By 2016, it had launched its services across the whole of Europe and passed the $1 billion revenue milestone. By 2017, it had the largest customer tally of any subscription TV business in Europe. And by 2020, it had reached another milestone. Last year, Netflix had become the second-largest entity in Europe in terms of revenues, behind only Comcast (which owns Sky’s operations in Europe), and overtaking German public broadcaster ARD.”

Speaking about the streaming platform’s future prospects, he added: “While Netflix has enjoyed success across the continent, local broadcasters are facing increased pressures. The coronavirus pandemic has thrown the TV advertising market into decline, compounding and accelerating the woes of traditional and established brands. And while Netflix’s pockets are getting deeper, local entities are struggling to compete. Over the next few years, Netflix alone is set to be better funded than many leading commercial broadcasters, and its scale means that it is able to produce quantities of high-quality content that most of its local competitors cannot match. This global vs local imbalance will further accelerate the online viewing shift, which is now beginning to apply to older demographics as well as young.”

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