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INDUSTRY UK

BBFC goes mobile

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- BBFC replaces the IMCB as the regulation framework provider for mobile internet content

The Mobile Broadband Group has appointed the British Board of Film Classification (BBFC) to take over from the Independent Mobile Classification Board (IMCB) in providing the independent framework that underpins the Mobile Operators’ code of practice, established in 2004, for the self regulation of new forms of content on mobile devices.

The Classification Framework enables mobile operators to restrict access to their commercial content that is unsuitable for customers under the age of 18. The Framework is applied to commercial content like video and audio/video material or mobile games.  The Framework is also used by the mobile operators to set internet filters that parents can use to restrict content accessible by children via a mobile operator’s internet access service.

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David Cooke, Director of the BBFC said: “We are pleased to be able to use our experience and expertise, including the insight we have into public opinion about what kind of content is suitable for under 18s to help mobile operators to restrict access to content accessed via mobile networks by those under 18. Parents are concerned about the content children access via mobile devices and the BBFC Framework takes into account the same issues the BBFC considers when age rating a film or DVD, such as strong language, violence, drug use, discrimination, sex and nudity.”

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