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BOX OFFICE Spain

Hispanic Canadian Mamá brings in $120 million across the world

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- The film debut by Argentine Andrés Muschietti, made and co-produced along with his sister Barbara, gives Spanish cinema its first moment of joy this year

The Hispanic Canadian co-production Mamá [+see also:
trailer
making of
film profile
]
 has turned one month and a half at the Spanish box office with almost €8 million and an audience reaching over 1.1 million. Defying all prognostics, the film stayed in first position of Spanish rankings for the first three weeks following its release. Its performance was the first great joy of the year (followed by a good performance by I’m So Excited [+see also:
film review
trailer
film profile
]
which went down as Almodóvar’s best opening results across his whole career, even if entries dropped by 60% the second weekend), and was fed by an excellent running in the United States ($33 million after its first weekend, the largest film revenue of the week).

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Up until now, Mamá, the Barcelona-living Argentine Andrés Muschietti’s (interview) debut film, has made almost $120 million across the world, among which $71 million in the US alone. Release is still pending in other countries including Italy (Thursday 21 March), Brazil (5 April), Germany (18 April), France (15 May), Finland (22 March), Sweden (3 April), Norway (5 April), Austria (19 April), Belgium (15 May) and Denmark (20 June).

Mamá was made and co-produced along with Barbara Muschietti. Together with her company Toma 78, they benefited from a production partnership with Canadian company De Milo, which provided 70% of the film’s €14 million budget.

The international market has had a fundamental role in the unfolding of this success story. Despite not having any kind of specialised agent, the film will be distributed around the world, something that was made possible by the film’s production team. Executive producer and godfather of the project Guillermo del Toro undoubtedly helped open a few doors.

This international air “was very clear from the beginning,” Barbara explained. “I knew that this film needed a big budget. We were lucky to have Guillermo by our sides and in Canada we met the perfect partners.”

“The financing of the Spanish side followed a rather orthodox route. We sold rights to Antena 3 and TV3 and we counted on the help of ICEX and the amortisation line of ICAA. With them, we raised a good part of our 30% and the rest we made through presales in various regions,” Barbara told Cineuropa. 

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(Translated from Spanish)

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