Norway finds the Magic Silver - best local market-share since 1975
Well ahead of Christmas, Norwegian cinema statistics gave the local industry a present it could not have imagined: by early December, Norwegian films reached 2,663,301 admissions – the best result in 36 years. The latest push came from Norwegian director Arne Lindtner Næss’s Magic Silver 2 – The Quest for the Mystic Horn [+see also:
trailer
film profile], which has so far sold 216,916 tickets, still running.
”We have to go back as far back as 1975, the year of Ivo Caprino’s Pinchcliffe Grand Prix, to find a better attendance – 3.8 million,” said Head of Communications Birgitte Landballe, of Norwegian cinema association Film & Kino. ”It is a perfect way of celebrating the 100th anniversary of Norwegian features. With Magic Silver 2 and Magnus Martens’ Jackpot, from a Jo Nesbø story, on the current repertoire, the 2011 figures will exceed the most recent record from 2008.”
During the first six months of the year, the Norwegian theatrical market registered the largest growth in Europe. Film & Kino stats show that total admissions are now 5.6% above the same period in 2010, and the local market share is 24.6% - the highest ever registered. Six local productions qualified for the 2011 list of Top 20 Films, after US-UK chartbuster Harry Potter and the Deathly Hallows: Part 2 [+see also:
trailer
making of
film profile], which took 568,282.
Norwegian director Morten Tyldum’s Headhunters [+see also:
trailer
film profile] is a close second place,
trailer
film profile] (16th place, 186,277; total 277,501), Anne Sewitsky’s Totally True Love [+see also:
trailer
film profile] (18th place, 170,994) and Ole Endresen’s Curling King [+see also:
trailer
film profile] (19th place, 169,343).
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