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EMERGING PRODUCERS 2018

Veronika Kührová • Producer

”An honest effort can change the world"

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- An interview with Czech producer Veronika Kührová of Analog Vision, one of the participants of Jihlava's 2018 Emerging Producers

Veronika Kührová • Producer

An interview with Czech producer Veronika Kührová of Analog Vision, one of the participants of Jihlava's 2018 Emerging Producers.

Why do you produce documentaries? Do you believe that they have the power to change the world? And how?
Veronika Kührová: Ghandi once said “You must be the change you want to see in the world.” If you change yourself, then you can change the world. I remember three impact documentaries that achieved it – The Hole Story by Richard Desjardins & Robert Monderie about mining that helped to change laws in Canada or Namatjira Project by Sera Davies that made the Australian government return the legacy of this world famous aboriginal artist back to the hands of his family after 50 years of exploitation. Lately The Limits of Work by Apolena Rychlíková about the working conditions in the worst paid jobs in the Czech Republic. This film opened a huge discussion (all the way up to Brussels) about poverty and living conditions of low-income families and its impact on their lives. An honest effort can change the world.

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What do you think is the future of distribution of documentary films?
Any distribution is based on people’s interest to see films. We live in a world overloaded with information, making us reluctant to what is happening around us. In many ways. Distribution is very dependent on the marketing, more than we can actually admit. Nowadays, there are hundreds of options where and how to see the films – it takes just two clicks to find anything, but what is the push that makes you go and see the film is a question of marketing. If you don’t know your product, you cannot market it to sell it to the consumers. I don’t believe that new media is going to save the distribution - what will save the distribution is the change in the way producers think about their films.

What projects do you have under way?
We are just finishing two feature documentaries: My Unknown Soldier (dir. Anna Kryvenko) about Soviet intervention to Czechoslovakia in 1968 and Kiruna 2.0 (dir. Greta Stocklassa) about Swedish ever-moving town up the Polar circle.
Taurophilia is a short experimental poem by Italian director Francesco Montagner about human inclination to violence, and animal instincts.
As it comes to fiction we are in a pre-production stage with a multilateral coproduction Bloody Easter by Jan Bušta about a first love in a post-war Sudetenland and many co-productions as a minority producer. 

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