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Industry Report: Documentary

Creating online strategies for documentaries

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- Documentaries can benefit from Internet to raise money or get support for social change

Screen Australia staged a one-day marketing workshop for documentary filmmakers in August 2010. The aim was to help producers get as much exposure as possible for their projects by keeping the audience in mind from the outset. Information provided on that day by James Franklin has been fed into this guide on online strategies. Franklin currently works for Movie
Sparks, which provides software for selling and marketing films online.

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