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Distribution / Releases / Exhibitors - Europe

Industry Report: Distribution, Exhibition and Streaming

HBO Max to launch in Europe on 26 October

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The first countries to gain access to HBO Max are the Nordics and Spain, with Eastern and Central Europe and Portugal following as part of its phased global roll-out

HBO Max to launch in Europe on 26 October
Christina Sulebakk, General Manager at HBO Max EMEA, and Johannes Larcher, Head of HBO Max International

HBO Max, WarnerMedia’s direct-to-consumer streaming platform, will launch in Europe on 26 October with Sweden, Denmark, Norway, Finland, Spain and Andorra being the first six European countries where it will be made available. 

In 2022, HBO Max will become available in the following 14 additional territories as part of its phased global roll-out: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia. Additional territory launches are also planned for next year.

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HBO Max will be unveiled to Europe at a virtual launch event in October, showcasing the product and content offering, price points and more.

“This is a historic moment as HBO Max lands in Europe,” said Johannes Larcher, Head of HBO Max International. “WarnerMedia movies and series like Harry Potter, Game of Thrones and The Big Bang Theory are passionately consumed by fans all across Europe, and HBO Max has been created to provide them with the most intuitive and convenient viewing experience to watch these and a diverse range of other amazing titles.” 

“The unique and exclusive combination of iconic content from Warner Bros., HBO, DC, Cartoon Network, Max Originals, including local productions and more, creates a streaming platform that fans in Europe will love,” added Christina Sulebakk, General Manager, HBO Max EMEA. “We see enormous potential as we roll-out the all-new, supercharged streaming platform across the region.”

HBO Max will be available to new customers as well as existing customers of HBO España, HBO Nordic, HBO Go and HBO Portugal (billed either directly or via eligible partners). 

In May this year, HBO Max celebrated its one-year anniversary in the U.S and in June it launched in 39 territories across Latin America and the Caribbean, marking its first availability outside the U.S.

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