Industry Report: Distribution and Exhibition
Distrify, SDI launch film gifting scheme
- A scheme that is a continuation of the online distributor’s ‘portable fundraiser’ project
People will be able to pay a small fee to send a link to a friend or stranger to watch a film for free.
Distrify noted: “Viewers may buy for one or more people, or even an open invitation for viewers around the world to see the film if the ‘giver’ feels it is a film that should be shared and seen by many.”
Peter Gerard, CEO of Distrify, said: “This is the first time the Pay-it-Forward concept has been used for film distribution. We are excited.”
Did you enjoy reading this article? Please subscribe to our newsletter to receive more stories like this directly in your inbox.