Industry Report: Europe and the Rest of the World
What can Europe learn from the world's countless other film industries, and what can it offer them?

“European audiovisual talents are extremely professional and have a very solid artistic foundation”
Li Xinran • Partner and producer, Lian Ray Pictures
Bridging the Dragon chatted to Li Xinran, partner and producer at Lian Ray Pictures, the leading Chinese industry conglomerate behind a raft of commercial blockbusters
"We ensure films gain recognition at festivals and that they have a strong marketing campaign"
Clément Magar • General Manager, IM Global's Beijing based subsidiary, Go Global
Beijing-based Clément Magar, of Go Global in China, discusses strategies for the distribution of European films in the Asian country