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Sandra Echeverri

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6 articles available in total starting from 07/09/2016. Last article published on 24/03/2017.

In search of a European alternative to the Netflix phenomenon

In search of a European alternative to the Netflix phenomenon

A discussion on the American VoD platform's expansion within Europe and the other options available on the Continent  

24/03/2017

Urgent call for a new pan-European audiovisual legislation

Urgent call for a new pan-European audiovisual legislation

New competitors in the VoD field in Europe require new legislation that will ensure diversity and quality in the audiovisual domain  

24/03/2017

Case Study – Social Media Marketing in the Film Industry

Case Study – Social Media Marketing in the Film Industry

Production companies are now applying innovative ways to communicate and promote the films, investing more in the social media marketing campaigns  

20/12/2016

A look at recent innovations in virtual reality

A look at recent innovations in virtual reality

The first conference of the European Film Forum delved into the innovations in virtual reality and augmented reality in European works  

14/12/2016

Case Study: Branding James Bond

Case Study: Branding James Bond

The last two James Bond features, Skyfall and Spectre, demonstrated successful and innovative marketing campaigns, becoming the highest grossing films in the franchise’s history  

13/10/2016

Norman: The Moderate Rise and Tragic Fall of a New York Fixer to screen at Toronto

Norman: The Moderate Rise and Tragic Fall of a New York Fixer to screen at Toronto

The Israeli contingent at the gathering also includes In Between, Past Life, Sand Storm, Forever Pure and several festival hits  

07/09/2016 | Toronto 2016 | Israel

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